Tracy Zeisberger

Travel Trade Development, 4TVI

Tracy Zeisberger is a seasoned professional with a long-standing background in marketing, event management, and stakeholder relations. For the past 10+ years, she has specialized in tourism development, with a focus on supporting businesses in BC. Her expertise spans market readiness, product development, and helping businesses navigate the complexities of the travel trade to drive sustainable growth.

Tracy’s diverse skill set includes developing tailored sales strategies, building partnerships with travel trade professionals, and working closely with DMOs. One of her key achievements includes creating a comprehensive sales and marketing strategy for a prominent Vancouver Island tourism attraction, providing valuable insights into international market expansion.

Her broad experience enables Tracy to offer both strategic guidance and hands-on support, ensuring that tourism businesses are well-prepared to succeed in an increasingly competitive global market. Tracy’s ability to connect with a wide range of stakeholders, combined with her solid background, makes her a trusted advisor for businesses looking to grow and thrive.

Tracy is a strong supporter of local businesses and the community. Having raised her family on Vancouver Island, she is committed to ensuring it remains a livable, strong, and sustainable place for future generations.